I have seen this set in an identical box but featuring the LP brand. The only other difference was the rocket being entirely moulded in the same olive drab colour.
Various components of this set were also used for other LP toys, such as the gantry being used for LP's mobile launch pad and the smaller rocket launchers being fitted to a small Explorer Car and the larger Moon-Explorer Car (use your browser's Back button to return here).
9 13/16 in
2 1/2 in
6 11/16 in